Case Studies

Elwha River Casino - Slot Floor Optimization Case Study

Elwha has invested heavily in creating the best slot floor experiences for its local players, with an eye towards cultivating personal gaming connections through its products on the floor. As a result, Elwha has focused its efforts on optimizing slot floor product investments.

The largest monthly rewards program in the Northwest.
 

Casino Science manages delivery of hundreds of thousands of direct mail rewards for a casino in the Northwest.

Focusing on the high value players.
 

Host analytics empowers a casino’s Player Development team to focus on those players that are truly profitable for the property.

Evolving a stale monthly mailer program.
 

Casino Science helps a large mid-western casino evolve its monthly mailer program, producing a 34.9% improvement in average monthly Theo.

Declining headcounts
and play

Casino Science delivers a multi-layered promotion strategy to solve challenges with high and low end players

Addressing declining revenue

Casino Science restructures free play to better target player reinvestment, improving overall revenue by ~5%

Rethinking the tiered
rewards program

Casino Science restructures a tiered rewards program leading to a ~10% improvement in revenue and ~20% improvement in carded play

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