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The Challenge

Tiered Card Loyalty program was too generous
and easy to hit top tier.

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Solution

  • Outlined specific requirements for reinvestment, ROI expectations, and desired player count within each tier.

  • Detailed analytics restructured the program from a 3 card system to a 5 card system with a targeted point structure.

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Impact

  • Overall comping expense decreased ~40%

  • Carded play increased ~20%

  • Revenues/trips increased ~10%.

 

"Rethinking the tiered rewards program": Large Oklahoma Casino

Casino Science restructures a tiered rewards program leading to a ~10% improvement in revenue and ~20% improvement in carded play

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