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The Challenge

The monthly direct mail process was being manually delivered each month, taking significant
time and resources away from other more pressing activities.


Changes to any monthly program required weeks of planning and resource time. The casino
needed to create a more scalable process for delivering all of the casino’s monthly programs.

Solution

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Casino Science delivered an automated solution
that included the following:

  • Automated tag and prize code creation in the casino management system

  • Automated player audience identification and list creation from the player database

  • Independent data reconciliation and compliance validation with the casino finance team

  • Delivery of the direct mail lists to the mail provider

  • Management and delivery of the email marketing program

  • Analytics to evaluate the effectiveness of themonthly programs

Impact

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  • The casino's mission critical monthly programs are successfully executed each month across hundreds of thousands of direct mail items.

  • Program changes to reward offerings like criteria, audience selection, timeframe, etc. can be implemented within days with minimal disruption, enabling much greater flexibility for the casino's Marketing team.

  • Automation components saved the casino approximately 60 hours a month in direct labor costs.

  • Reward program trends are tracked and evaluated in hours rather than days/weeks.

The largest monthly rewards program in the Northwest.

Casino Science manages delivery of hundreds of thousands of direct mail rewards for a casino in the Northwest.

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