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Declining Headcounts and Play during the
weekdays (Sun-Th) – research showed that low
end players felt left out of casino promotions. Low end players were unable to qualify, while high end players gravitated their play towards weekends to take advantage of big money promotions.

Delivered a multi-layered promotion strategy that included:

  • Hot Seat drawings during the week

  • Point Multipliers during the week

  • Easy to obtain Play/Earn promo’s during the week

  • Kiosk games based on both play and tier

  • Targeted freeplay invites

  • Big Money Month Long promos on weekends with entry multiplier events during the week

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The Challenge

Solution

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Impact

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  • Low end players felt more included with more tailored promotional incentives – these players also felt they had reasons to play and had better chances to win Big Money promos

  • High end players had greater incentive to play mid-week as this allowed them to earn extra points, freeplay, entries, and prizes

  • Player trips increased by ~20% - Player activity increased by ~7.5%

 

"Decline headcounts and play":
Large Oklahoma Casino

Casino Science delivers a multi-layered promotion strategy to solve challenges with high and low end players

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