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Tips, tricks, and insights to make your team rock.

Please enjoy the videos, articles and whitepapers to follow. If you have any questions or ideas for content, please do not hesitate to reach out.

Webinar - April 6, 2022

Marketing Leaders’ Guide to Driving Host Productivity and Increasing Revenue

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Webinar - February 18, 2021

Operating in a Hyper-Competitive Environment During a Pandemic - The Oklahoma Challenge

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Article - December 15, 2020

Casino Science - Leading Data-Driven Innovation for Casino Marketing

Webinar - May 12, 2020

CDC Gaming/Casino Science COVID-19 Pandemic Series: Gaming in the Time of Coronavirus – Managing the Uncertainty Ahead

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Article - Oct 25, 2018

Casino Science selected as CIO Review's 20 Most Promising Technology Solution Providers for Casinos in 2018

Article - Jul 5, 2018

¡Viva La Casino Analytics Revolución! – Parte II


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Article - Apr 5, 2018

¡Viva La Casino Analytics Revolución

Article - Nov 27, 2017

Five Ways to Avoid Buying A New BI System

Article - Jul 24, 2017

Raving Flash! The Importance of Experimentation

Article - May 15, 2017

Using social media data to learn about your players.

Article - Jan 10, 2017

What Casino Marketers Can Learn From the 2016 Election – Don’t get caught off guard with inaccurate or ambiguous data.

Article - Nov 10, 2016

Using Location Analytics for Player Retention and Player Acquisition.

Article - Sep 20, 2016

How Amazon got me to open up my wallet - Using RFM at your property for smarter promotions and offers - Part I

Video - Jun 29, 2016

Location Analytics with Casino Science CEO and Founder, Az Husain.

Article - May 2, 2016

How to Pull the Data You Want with Your Existing Technology

Webinar - June 16, 2021

Transforming Your Casino’s Hosts to a Sales-Driven Player Development

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Zoominar - January 12, 2021

The Silver Lining in an Uncertain Year - How Casinos Can Take Advantage of Regionalization Effects

Webinar - July 6, 2020

CDC Gaming/Casino Science COVID-19 Pandemic Series: Strategies and Tactics to Avoid COVID-19 Infections at Your Casino

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Webinar - April 29, 2020

CDC Gaming/Casino Science COVID-19 Pandemic Series: Managing Your Property Reopening – The New Reality of the Slot Floor

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Article - Oct 14, 2018

CEO tells G2E panel: Track gaming, nongaming spending to figure a guest’s total value

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Article - May 4, 2018

How Big Data Shaped Today’s Casino and Why You Should Care

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Article - Jan 15, 2018

Casino Analytics Is Entering a New Renaissance

Article - Oct 7, 2017

What Casinos Can Learn About Performance Management from Microsoft

Article - Jul 10, 2017

What You Need to Know About Cloud Computing - How this 21st century disruption will change casinos forever.

Article - Mar 16, 2017

Simplify your life and use automation to save time and money. Tools that work seamlessly behind the scenes to do the work for you.

Article - Dec 19, 2016

Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement.

Video - Oct 31, 2016

A primer on Casino Science - Meet Sam, a Marketing Director at a growing casino.

Article - Sep 19, 2016

How Amazon got me to open up my wallet - Using RFM at your property for smarter promotions and offers - Part II

Webinar - May 11, 2016

What every casino marketer should know about business intelligence - LCO Casino Case Study.

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