Resources

Marketing Leaders’ Guide to Driving Host Productivity and Increasing Revenue

Operating in a Hyper-Competitive Environment During a Pandemic - The Oklahoma Challenge

Casino Science - Leading Data-Driven Innovation for Casino Marketing

CDC Gaming/Casino Science COVID-19 Pandemic Series: Gaming in the Time of Coronavirus – Managing the Uncertainty Ahead

Casino Science selected as CIO Review's 20 Most Promising Technology Solution Providers for Casinos in 2018

¡Viva La Casino Analytics Revolución! – Parte II

¡Viva La Casino Analytics Revolución

Five Ways to Avoid Buying A New BI System

Raving Flash! The Importance of Experimentation

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Using social media data to learn about your players.

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What Casino Marketers Can Learn From the 2016 Election – Don’t get caught off guard with inaccurate or ambiguous data.

Using Location Analytics for Player Retention and Player Acquisition.

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How Amazon got me to open up my wallet - Using RFM at your property for smarter promotions and offers - Part I

Location Analytics with Casino Science CEO and Founder, Az Husain.

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How to Pull the Data You Want with Your Existing Technology

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Transforming Your Casino’s Hosts to a Sales-Driven Player Development

The Silver Lining in an Uncertain Year - How Casinos Can Take Advantage of Regionalization Effects

CDC Gaming/Casino Science COVID-19 Pandemic Series: Strategies and Tactics to Avoid COVID-19 Infections at Your Casino

CDC Gaming/Casino Science COVID-19 Pandemic Series: Managing Your Property Reopening – The New Reality of the Slot Floor

CEO tells G2E panel: Track gaming, nongaming spending to figure a guest’s total value

How Big Data Shaped Today’s Casino and Why You Should Care

Casino Analytics Is Entering a New Renaissance

What Casinos Can Learn About Performance Management from Microsoft

What You Need to Know About Cloud Computing - How this 21st century disruption will change casinos forever.

Simplify your life and use automation to save time and money. Tools that work seamlessly behind the scenes to do the work for you.

Are you sure your marketing investment is profitable? What my son’s swimming experience taught me about the importance of performance measurement.

A primer on Casino Science - Meet Sam, a Marketing Director at a growing casino.

How Amazon got me to open up my wallet - Using RFM at your property for smarter promotions and offers - Part II

What every casino marketer should know about business intelligence - LCO Casino Case Study.