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The Challenge
Declining revenue.
Solution

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Over comping of Freeplay was leading to players spending less and less of their own wallet.
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Freeplay percentages were restructured and targeted to maximize player spend and increase trips.
Impact

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Reinvestment percentages went down while ROI increased.
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5% increase in overall revenue linked to Freeplay usage.
"Addressing declining revenue":
Mid-sized Regional California Casino
Casino Science restructures free play to better target player reinvestment, improving overall revenue by ~5%

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