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The Challenge

Declining revenue.

Solution

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  • Over comping of Freeplay was leading to players spending less and less of their own wallet.

  • Freeplay percentages were restructured and targeted to maximize player spend and increase trips.

Impact

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  • Reinvestment percentages went down while ROI increased.

  • 5% increase in overall revenue linked to Freeplay usage.

 

"Addressing declining revenue":
Mid-sized Regional California Casino

Casino Science restructures free play to better target player reinvestment, improving overall revenue by ~5%

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