Problem

• The monthly direct mail process was being manually delivered each month, taking significant time and resources away from other more pressing activities.

• Changes to any monthly program required weeks of planning and resource time. The casino needed to create a more scalable process for delivering all of the casino’s monthly programs.

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Solution

• Automated tag and prize code creation in the casino management system

• Automated player audience identification and list creation from the player database

• Delivery of the direct mail lists to the mail provider

• Management and delivery of the email marketing program

• Analytics to evaluate the effectiveness of the monthly programs

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Impact

• The casino's mission critical monthly programs are successfully executed each month across hundreds of thousands of direct mail items.

• Program changes to reward offerings like criteria, audience selection, timeframe, etc. can be implemented within days with minimal disruption, enabling much greater flexibility for the casino's Marketing team.

• Automation components saved the casino approximately 60 hours a month in direct labor costs.

• Reward program trends are tracked and evaluated in hours rather than days/weeks.